Consistency and clarity are key when talking about Vendasta in any format. Please review the following key messages on a regular basis and make sure that all outward-facing material you’re in charge of is kept up to date.
Having consistent numbers about the size of our company is crucial for both legal reasons and building trust with our audiences.
The most current company stats can be found in the Company at a Glance, although the following numbers are the ones that are currently approved for external communications:
The preferred way of phrasing our reseller and local business stats is: “There are over 19,000 channel partners selling to more than two million local businesses with Vendasta’s platform.”
Vendasta provides an end-to-end platform to 19,000+ channel partners who sell digital products and services to more than two million small and medium businesses (SMBs). The likes of marketing agencies, broadcasters, publishers, banks, telecoms, and more are able to utilize Vendasta’s rebrandable platform to automate their marketing, organize their sales, take new best-of-breed solutions to market easily, and manage their client accounts – all under a simple, single login. In turn, an SMB client can access a dashboard to monitor improvements and manage their business’ online presence. Sign up for free at https://www.vendasta.com.
Vendasta’s HQ is located in Saskatoon, SK, Canada. There are also Vendastians working in Vancouver, Seattle, Calgary, Toronto, Chicago, St. Augustine, FL, New York City, Portland, and London, England.
Vendasta has five key audiences for which we’ve developed specific messaging, including: partners/potential partners, vendors, local businesses, Vendasta employees, and venture capitalists (VCs).
When talking about Vendasta to any of these audiences, please use the corresponding key messages from this slide deck: https://goo.gl/1gqvGE
Vendasta Asset Kits are top-level resources for anyone in the company to find info, messaging, presentations, and resources for any of the products we make. They can be found on the intranet here.
Our company’s legal entity name is “Vendasta Technologies, Inc.” Our trade name is “Vendasta.” Use “Vendasta Technologies, Inc.” only when writing legal documents or contracts. Otherwise, use “Vendasta.”
Refer to Vendasta as “we”, not “it.” The only exception would be when it’s for an external audience where a formal “it” may be required.
Vendasta has many different types of partners, which can make it difficult to sum up in a few words. The catch-all term is channel partners, which can be shortened to partners on second reference where it makes sense. Depending on the content you’re writing, you may need to be more specific than that. Generally, agencies or digital agencies, traditional media companies, and B2B companies are fine. We use ‘cloud brokers’ or ‘cloud brokerages’ in a future tense. Our aim is to provide our channel partners become cloud brokers by equipping them with the tools they need to be the single source for their clients’ needs.
Our partners’ clients are local businesses, not small businesses. It’s okay to use ‘small and medium businesses’ (SMB on second reference) if the term ‘local businesses’ seems redundant. In general, try to use the term local businesses whenever possible.
Capitalize the proper names of Vendasta products, features, pages, and tools. When referencing products in third-party places, such as a guest blog on another website, include “Vendasta” in the name on first mention.
There are a few tricky scenarios and special grammar cases with certain terms. Please use the following:
Avoid using abbreviations in outward-facing materials (e.g., VBC, RM, SM, etc.).
Other internal terms, such as PID and AGID, should not be used externally, either in writing or when speaking to partners.
Vendasta’s internal CRM is Sales & Success Center, not Vendasta Money Factory or VMF. We are currently trying to eliminate money factory terms. Also, when referring to our sales and success teams, the entire division is called Distribution.