Vendasta blog posts are written by people from all over the company, not just those with “writer” in their job titles. We love having experts from around the office blog about their work. The person most familiar with the subject is in the best position to convey it, and the writers on the marketing team can help with brainstorming and editing as needed.
We have several Vendasta blogs, including ones written by our design, engineering, and technical content teams. This section will focus on the main Vendasta marketing blog, but the guidelines apply to the other channels, too.
We update the main Vendasta blog a couple times every week. We generally publish:
We publish blog posts that explain the “why” behind the work we do at Vendasta. We want to show people that we’re an industry leader with the best products, and we use our blog to tell the stories behind those products.
Cite Sources
If you’re mentioning data or research in your blog post you should always explain where the numbers came from.
When writing for the blog, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Here are some more general pointers, too.
This isn’t a term paper, so there’s no need to be stuffy. Drop some knowledge while casually engaging your readers with conversational language.
If you’re writing about data, put the numbers in context. If you’re writing about a Vendasta user, give the reader plenty of information about the company’s stage, workflow, results, and values.
Get to the important stuff right away, and don’t bury the kicker. Blog posts should be scannable and easy to digest. Break up your paragraphs into short chunks of three or four sentences, and use subheads. Our users are busy, and we should always keep that in mind.
Feel free to link away from Vendasta if it helps you explain something.
Vendasta is a fun company, and we want our blog to reflect this. Feel free to throw in a joke here and there, or link out to a funny GIF or YouTube video when appropriate. Just don’t overdo it.
In WordPress, use the Yoast plugin to optimize your post and make sure it has appropriate metadata.
Include images in your blog posts when it makes sense. If you’re explaining how to use Vendasta, include screenshots to illustrate your point. Make sure to use alt text.